Product Designer & Customization store: Business Transformation for Print Ordering and Personalized Products

Print Local, based in Capalaba, Queensland, specializes in retail and commercial printing. They provide a variety of print products, including business cards, flyers, signage, and personalized gifts. Despite their robust product offerings and commitment to fast shipping and money-back guarantees, they faced challenges in effectively showcasing their diverse services online and providing a seamless customer journey from product selection to purchase.

The goal was to transform Print Local's online ordering system by enhancing the visibility and accessibility of their services while ensuring a smoother customer experience. This included minimizing complexities in order placement, improving the clarity of product categories, and facilitating easier uploads for customer artworks.

CMSMART delivered a comprehensive improvement to Print Local’s online ordering experience. By refining the catalog structure, we enabled customers to easily navigate through products based on their needs. The addition of new features, like an online design tool and streamlined ordering flow, facilitates a quicker and more efficient purchasing process.

The implementation was executed in well-defined phases including assessment of existing systems, strategic planning, design overhaul, and rollout of the new features. Each phase involved collaboration with Print Local to ensure alignment with their operational workflows.

This transformation aligns seamlessly with Print Local’s operational workflow, facilitating a clear path from quotation through to proofing, production, and fulfillment. Customers can expect a more organized and responsive service overall, enabling Print Local to maintain its commitment to quality and quick service delivery.