Custom Print Services store: Enhanced Online Ordering for Customized Print Products

Printeraktiv operates as an online print shop, offering a variety of print products including business cards, flyers, and signage. The challenge faced was the need to create a more user-friendly ordering experience, allowing customers to easily discover services and navigate through a wide range of customizable options. This was crucial for catering to their primary market of small businesses and producers, who often require low-run print options.

The primary goal was to streamline the customer journey from initial discovery through to order placement and fulfillment. The focus was on enhancing the online ordering process and making it easier for users to create and submit their artwork, thereby reducing the time and steps needed to complete a purchase.

CMSMART facilitated a significant enhancement of Printeraktiv's online ordering system and overall customer journey. This involved restructuring the product catalog to showcase various print categories effectively, creating a clear workflow for order placements, and implementing user-friendly features.

The solution was implemented in several high-level phases, which included an initial consultation to identify key pain points, followed by the design and execution of the new online platform. This was accomplished through collaborative workshops with the client to ensure alignment with business goals.

The enhanced ordering experience streamlines the complete customer workflow from quote requests, through proof approvals of artwork, to production and final delivery of print products. This transformation not only supports Printeraktiv's operational objectives but also strengthens its commitment to customer satisfaction.