Custom Print Services store: Enhanced Online Ordering and Portfolio Management for a Printing Shop

The client, a well-established commercial printing company, faced challenges in attracting online customers due to a cumbersome ordering process and an unclear service presentation. Their offerings spanned digital and offset printing, marketing collateral, and online ordering capabilities, but these were not effectively showcased on the website, leading to potential customers feeling overwhelmed and confused.

The primary goal was to enhance the online user experience by simplifying the customer journey for ordering products such as brochures, flyers, business cards, and signage. The client sought to better organize their extensive product catalog and improve the clarity of their service offerings.

CMSMART collaborated closely with the client to revamp their online ordering system and improve the website layout. The project focused on enhancing the customer journey from the quote request phase through to product fulfillment. Key improvements included clearer service categories, a more intuitive navigation structure, and streamlined workflow for submitting designs and requests.

The implementation occurred in several phases, starting with a comprehensive analysis of the existing website and customer interactions. The team focused on understanding the customer journey holistically. Next, an updated layout was drafted, ensuring each step from selecting a product to order completion was easily navigable. User testing was conducted to refine the process before full implementation.

This revitalization fits seamlessly into the client's workflow, allowing customers to start with a quote request, move through to proofing and artwork submission, and finally proceed to production. This cohesive system paves the way for efficient order handling and fulfillment, aligning perfectly with the client’s goal of optimizing their commercial printing services.