Web-to-Print store: Family Business Enhancing Print Ordering with Online Solutions

Alfabet, a family-run printing company situated in Ghent, Belgium, specializes in a wide array of printed materials such as business cards, flyers, brochures, and personalized stationery. Although they provided a great selection of products and an online ordering service, the user experience needed refinement to meet the expectations of their modern clientele. Customers were initially facing challenges in navigating the website, configuring products, and accessing design upload features, which impacted the overall ordering flow.

The primary objective was to enhance the customer journey by simplifying the ordering process. This required a focus on improving the accessibility of services, making it easier for clients to select options and submit their artwork quickly and efficiently.

Cmsmart collaborated with Alfabet to revamp their online presence. The initiative focused on refining the customer interface and removing friction points encountered in the original ordering process. This transformation allowed customers to easily browse and discover services, select product configurations, upload artwork seamlessly, and receive timely PDF proofs.

The project unfolded in key phases: initial analysis of the existing customer flows, strategizing enhancements based on user feedback, followed by the implementation of adjustments to the ordering interface and product categorization. This structured approach facilitated a smooth transition to the upgraded system.

The improved ordering system fits seamlessly into Alfabet's workflow, guiding customers from selection to proofing and production. Clients can easily check proofs after their uploads, ensuring a smooth transition to production and fulfillment practices.